Customer Experience & Marketing
Customer Data Platforms (CDP)
CDPs unifying customer data for marketing, analytics and operations.
Top 15 solutions
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Adobe
Adobe Real-Time CDP
01
Marketing-aligned CDP leader.
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Salesforce
Salesforce Data Cloud
02
CRM-aligned CDP.
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Microsoft
Microsoft Dynamics 365 Customer Insights – Data
03
CDP in Dynamics.
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SAP
SAP Customer Data Platform
04
Identity-led CDP.
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Oracle
Oracle Unity CDP
05
Marketing-aligned CDP.
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Treasure Data
Treasure Data
06
Enterprise CDP.
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mParticle (Rokt)
mParticle
07
Engineering-friendly CDP.
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Tealium
Tealium AudienceStream
08
Tag-led enterprise CDP.
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Twilio
Segment (Twilio)
09
Developer-first CDP.
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ActionIQ
ActionIQ
10
Composable enterprise CDP.
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BlueConic
BlueConic
11
Marketer-led CDP.
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Lytics
Lytics
12
Behavioral CDP.
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Amperity
Amperity
13
Identity-resolution CDP.
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RudderStack
RudderStack
14
Warehouse-native CDP.
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Hightouch
Hightouch (Composable CDP)
15
Reverse ETL CDP.
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